TMG INDUSTRIAL
TEAM MANAGEMENT / BRAND GUIDE & IMPLEMENTATION / MESSAGING / SOCIAL MEDIA CONTENT / COPYWRITING / PRINT & DIGITAL ADS / PHOTOGRAPHY / VIDEOGRAPHY / PACKAGING DESIGN / WEB
ABOUT TMG INDUSTRIAL
TMG Industrial is a Canadian company that supplies heavy-duty equipment and tools for farming, construction, and industrial use. Known for its large-scale inventory and warehouse-based sales model, TMG serves a wide customer base across North America.
DESIGN PREMISE
The goal was to elevate TMG’s visual identity while maintaining its rugged, utilitarian edge. Every design decision was made to enhance clarity, trust, and usability for customers interacting with the brand both online and in person.
MY ROLE
I led the creative direction and execution of multiple brand touchpoints, from environmental design to digital presence. My role involved close collaboration with marketing and logistics teams to ensure cohesive, scalable design solutions. www.tmgindustrial.ca
BRAND REDESIGN
TMG’s branding was refreshed to better reflect the durability and reliability of its products. I updated the logo system, typography, and color palette, ensuring consistency across packaging, signage, and digital media.
BRAND VIDEO PRODUCTION
I led the creative development of TMG Industrial’s brand video, including storyboarding, on-site directing, and post-production. The video showcased equipment in action with dynamic drone footage to capture scale and setting. I edited the final piece to emphasize product performance, reliability, and the company’s hands-on ethos. The result was a compelling brand asset used across web, social, and trade events.
WAREHOUSE SHOWROOM
I designed the layout, product displays, and in-store signage for TMG Industrial’s first-ever warehouse showroom. To support the grand opening, I created a cohesive marketing campaign across print and digital ads to drive customer traffic. The opening event drew hundreds of attendees and marked a major milestone in the brand’s growth. The showroom continues to serve as a key retail touchpoint and customer experience hub.
SIGNAGE/WAYFINDING
Clear, bold signage was developed for the showroom and outdoor spaces to direct foot and vehicle traffic efficiently. The system used iconography and color-coding to overcome language barriers and enhance safety.
PRODUCT LABELS & DECALS
I created a standardized label and decal system for over 500 SKUs. The system improved product identification, reduced warehouse error rates, and enhanced brand presence on the shop floor and in customer hands.
SOCIAL MEDIA GROWTH
Visual storytelling, consistent brand voice, and campaign-focused design helped grow TMG’s social presence by over 60% in one year. Content ranged from how-to guides to product features and behind-the-scenes stories.
10X
GROWTH IN FOLLOWERS & ENGAGEMENT
Within 12 months
WEBSITE CRO
I worked closely with developers and marketers to redesign key landing pages with a focus on conversion. Through UX optimization and stronger CTAs, we saw a measurable increase in quote requests and online engagement.
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